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The Softalon Journal
Expert tips, industry insights, and best practices for salon owners looking to streamline their operations and grow their business.
How to Get More Google Reviews for Your Salon (On Autopilot)
Most happy clients never leave a review because nobody asks. How to ask every client at the right moment and turn great visits into Google reviews.
Vasilije Repovic·October 5, 2026Salon KPIs: 12 Metrics Every Salon Owner Should Track
Busy doesn't always mean profitable. The 12 salon KPIs that show how your business is really doing, how to calculate them, and what good looks like.
Vasilije Repovic·October 5, 2026Salon Occupancy Rate: How to Calculate It and Fill Slow Days
Empty slots are revenue you never get back. How to calculate your salon occupancy rate, find your slow days, and fill them without endless discounts.
Vasilije Repovic·October 5, 2026Introducing Softalon Meet: Natively Integrated Video Meetings & Expanded Location Types
Host browser-native video consultations, remote training sessions, and ad-hoc client calls directly inside your Softalon salon software. Powered by Daily.co.
Vasilije Repovic·July 19, 2026Introducing Softalon Payments: Seamless, Commission-Free Online Payments
Accept deposits, prepayments, and full booking payments directly inside your salon software. Powered by Whop, with 0% platform commission on every payment.
Vasilije Repovic·July 19, 2026Facebook & Instagram Ads for Salons: How to Get More Bookings Automatically
Learn how to use Facebook & Instagram ads for salons combined with an automated salon booking system to increase bookings and optimize your marketing.
Vasilije Repovic·June 24, 2026Why Salon Owners Are Switching to Open Salon Software to Cut Fees and Keep Their Data
Tired of closed platforms? Learn how switching to open salon software lets you choose your own tools, keep your client database, and reduce overhead costs.
Vasilije Repovic·June 24, 2026How to Organize Your Salon Client Database for a Premium Experience
Discover how to structure your salon client CRM database to deliver personalized services, track formulas, respect privacy, and boost client retention.
Vasilije Repovic·June 24, 2026Salon Data Ownership: Why You Must Own Your Client Data (Avoid Vendor Lock-In)
Many salon platforms lock your client data. Learn how to protect your business, export your salon software data, and avoid the risks of vendor lock-in.
Vasilije Repovic·June 16, 2026Salon Software Pricing: The True Cost of Commission-Based Platforms
Is 'free' salon software costing you thousands? We break down salon software pricing, marketplace commission fees, and the benefits of flat-fee management.
Vasilije Repovic·June 16, 2026Paperless Salon Software: Why Your Salon Needs to Go Digital in 2026
Still relying on paper planners? Why moving to paperless salon software and digital salon management is the most important upgrade for your business.
Vasilije Repovic·June 16, 2026Your Clients Can Now Reschedule and Cancel Appointments Directly in the Chat
Softalon's AI assistant now reschedules and cancels appointments inside WhatsApp, Instagram, Messenger, and live chat. No links, no logins, no calls.
Vasilije Repovic·March 31, 2026How to Let Clients Book Salon Appointments via WhatsApp, Instagram, and Messenger (Automatically)
Let clients book salon appointments via WhatsApp, Instagram DMs, and Messenger with Softalon's AI assistant and unified inbox. Never miss a message again.
Vasilije Repovic·March 19, 2026Salon Mobile App vs Booking Website: Why You Don't Need a Custom Mobile App
Thinking about a custom mobile app for your salon? Why app downloads add friction for clients, and why a simple online booking website gets more bookings.
Vasilije Repovic·March 7, 2026How to Get More Clients for Your Salon: 10 Proven Strategies
10 salon marketing strategies that actually work to get more clients, from local SEO and online booking to referrals, reviews, and salon advertising.
Vasilije Repovic·February 21, 2026Salon Client Retention Strategies: Why Keeping Clients Matters More Than Getting New Ones
Keeping clients is cheaper than finding new ones. 9 proven salon client retention strategies, from personalized experiences to automated follow-ups.
Vasilije Repovic·February 21, 2026How to Reduce No-Shows at Your Salon (Without Annoying Your Clients)
No-shows cost salons thousands every year. Practical strategies to reduce missed appointments without making your clients feel like they're being policed.
Vasilije Repovic·February 17, 2026What to Look for in Salon Booking Software in 2026
Choosing salon booking software in 2026? The must-have features, from online booking and automated reminders to AI assistants and workflow automation.
Vasilije Repovic·February 17, 2026Introducing Softalon: The Salon Software That Puts You First
Softalon is an all-in-one salon management platform built on one idea: your business should run on your terms. No commissions, no lock-in, full control.
Vasilije Repovic·February 12, 2026