Why don't I see visits from yesterday's clicks?

Check the date range, then select the refresh button. Visits through a deleted campaign aren't shown.

Are these numbers the same as on the Dashboard?

No. Analytics counts website visits. The Dashboard counts leads, conversions and sales.

Campaign analytics explained

The Analytics page shows how people browse Softalon after they open one of your referral links. Use it to see which channels and campaigns bring visitors before they sign up. For sign-ups and payments, use the Leads and Sales pages.

Which visits are counted

When someone opens a link with your campaign code, Softalon tags the rest of their browsing session with that code. The page counts page views from tagged sessions on the Softalon website and on the Softalon sign-in and sign-up pages. A new session isn't tagged unless the visitor opens a referral link again.

Only codes of your current campaigns count. Visits through a deleted campaign's code drop out of the page.

If you have no campaigns, every metric shows zero.

Date range

The date picker at the top starts 30 days before today and ends today. Every card follows the selected range. Hours use your browser's timezone. The refresh button reloads the data.

Summary cards

Card	What it shows
Total Visits	The number of tagged browsing sessions.
Unique Visitors	The number of different people behind those sessions.
Avg. Duration	The average time between the first and last page view in a session.
Bounce Rate	The share of sessions with only one page view.

Each summary card compares the range with the period of the same length just before it, shown as a percentage vs previous period. If nothing changed, it reads same as previous period. If the previous period had no data, any activity shows as a 100% increase.

Breakdown cards

Each breakdown lists the top five entries, except Device Breakdown, which lists every device type.

Card	What it shows
Acquisition Channels	The websites visitors came from, by number of visits. Visits with no referring site show as Direct.
Top Countries	Where visitors are, by number of visits.
Most Visited Pages	The Softalon pages your visitors viewed most, by number of views.
Device Breakdown	The share of visits from each device type, such as desktop or mobile.
Top Campaigns	Your campaign codes with the most visits, together with the traffic source when your link includes one.
Peak Traffic Hours	The hours of the day with the most visits.

To see where a click came from in Top Campaigns, add a utm_source to your link, for example https://www.softalon.com/?ref=HAIRHAVEN&utm_source=instagram. Visits without one show as Direct.

Common questions

Visits count everyone who browsed after opening your link. Leads count only people who then created a new Softalon account.