Guide

Create a campaign

Create a campaign to get a referral code, so you can see which of your channels brings in leads and sales.

3 min readCampaigns & referralsUpdated October 25, 2026
Open in the app

A campaign gives you a referral code. You add the code to Softalon links as ?ref=CODE, and every lead and sale that comes through it is tied to that campaign. Create one campaign per channel, such as your blog, your Instagram bio or a newsletter, to see which one works best.

Before you start

  1. 1

    Step 1 of 4

    Open Campaigns

    In the Softalon Partners app, select Campaigns in the sidebar. Then select Create Campaign.

    You can also type "create campaign" in the search bar at the top and pick Create Campaign.

  2. 2

    Step 2 of 4

    Name the campaign

    Enter a Name that tells you where you'll use it, such as "Instagram bio" or "Spring newsletter". People who click your link never see the name.

  3. 3

    Step 3 of 4

    Choose the code

    By default the Code switch is off, and Softalon generates a random 8-character code of capital letters and numbers.

    If your tier allows custom codes, you can turn the Code switch on and type your own, such as HAIRHAVEN. A custom code:

    • can use only letters and numbers, with no spaces or symbols
    • must not be in use by any other campaign, including other partners' campaigns, ignoring upper and lower case

    If your tier doesn't allow custom codes, the switch is turned off and can't be changed.

  4. 4

    Step 4 of 4

    Save

    Select Create Campaign at the bottom.

    You will see:

    A Campaign Created message, and the new campaign in the table with its code.

You can't change a campaign's code after you create it. Pick the code carefully before you print it or share it widely.

Next, build your link with the code. See Share your referral link.

If something is off

I see Campaign Creation Failed

Read the message under the title. The most common reason is that your custom code is already used by another campaign. Try a different code. If the code has a space, hyphen or other symbol, remove it.

I can't turn on the Code switch

Your tier doesn't include custom campaign codes. Create the campaign with a random code, or contact Softalon support about your tier.

Common questions

The app doesn't set a limit on the number of campaigns.