Track visits with Google Analytics, Tag Manager or Meta Pixel

You can add Google Analytics, Google Tag Manager and Meta Pixel to your booking site. Each one only needs an ID from your account in that service. You can connect all three at the same time.

1. 1

   Step 1 of 4

   Open Integrations

   Go to Settings › Integrations. The tracking tools are in the Analytics category.

2. 2

   Step 2 of 4

   Connect the tool

   Click Connect on Google Analytics, Google Tag Manager or Meta Pixel.

3. 3

   Step 3 of 4

   Enter your ID

   Paste your Measurement ID, Container ID or Pixel ID, then click Connect.

   You will see:

   Integration Connected, and the card shows your ID in its badge.

4. 4

   Step 4 of 4

   Check your site

   Open your booking site in a new browser window and scroll or click once. Then check your analytics tool for the visit.

What gets tracked

• The scripts are added to every page of your booking site.
• To keep your site fast, they load after the visitor first scrolls, clicks or presses a key, or after a few seconds, whichever comes first.
• Meta Pixel sends a PageView event.
• Google Analytics records visits with its standard page tracking.
• Google Tag Manager loads your container, so the tags and triggers you set up in Tag Manager run on your site.

Softalon doesn't send booking or purchase events to these tools on its own. To track more, set up tags and triggers in Google Tag Manager, or add your own code.

Change or remove an ID

Each tool can have one ID at a time. To change it, click Disconnect on the card, then Connect again with the new ID. To stop tracking, click Disconnect.